The best-selling Chevrolet of 1953 was the Two-Ten four door, part of the new lineup of Chevrolet 150 Special and Chevrolet 210 Deluxe. The Fleetline model was dropped for 1953.
With new squared-off, rounded-edge bodies, these new models not only provided a rather different look but also served as an evolutionary link to the forthcoming mid-Fifties shape.
Amidst the usual advertising hype, words like “startlingly new!” and “wonderfully different!” range true.
A one-piece curved windshield replaced prior twin-pane setup. Made bigger were trunk openings as well as more shoulder room so that each model could hold six bigger people without any problem of crowding. The driver now started the engine with a key replacing the short-lived pushbutton start.
Three series were available. One-Fifty, mid-range Two-Ten and an up market Bel Air. The One-Fifty series was considered the bargain-basement model while the Two-Tens could look as sharp as the Bel Airs especially when two-toned.
All Chevrolets now carried 235.5 cubic inch engines but as in the past, models with Power-glide got more power: a new 115-horsepower Blue Flame six with hydraulic lifters. Manual shift cars had a Thrift-King-six-cylinder engine delivery 108 horsepower.
For true two-speed operation, Powerglide gained a new automatic starting range making it now better able to deliver the promised high power acceleration from a standing start as well as swift pickup for passing. Powerglide was available to both Two-Tens and Bel Airs.
Power steering was available now on all models but because it cost just as much as an automatic, it took a while to gain acceptance.
Though its lead over Ford was narrowing, Chevrolet still ended the model year with more than 1.3 million cars sold.